The Modern Sales System

80% of deals are lost to poor follow-up, not bad products

Harvard Business Review found that 80% of sales require at least 5 follow-up calls after the initial meeting — yet 44% of salespeople give up after just one. This isn't a talent problem. It's a system problem.

A CRM solves it. When every contact, conversation, and next step is recorded in one place, nothing falls through the cracks — regardless of how many deals you're managing simultaneously.

The three things a CRM actually does

• Memory — stores every contact, conversation, and commitment so you never forget
• Visibility — shows you exactly where every deal stands at any moment
• Accountability — tells you what needs to happen next and by when

How Proactiq CRM is structured

Proactiq CRM has four interconnected components:

• Contacts — Individual people (leads, prospects, customers)
• Companies — The organisations your contacts belong to
• Deals — Live revenue opportunities moving through your pipeline
• Activities — Calls, emails, meetings, and notes logged against contacts and deals